You have probably heard other terms for the same topic, but the idea is the same. The woman who stands at booths to showcase a product knowing little or nothing about the technology and code that drives it is called a “booth babe.” Companies believe that a use of sex appeal and clever come hither looks will not only drive people into the booth, but result in more people buying their product.
In a recent study by the Institute for Women’s Policy Research (April, 2012), the news looks better for women in the 20 most common occupations for women. On average, women earn 82.2% of what men earn. In software development, applications and system software, the percentage is even higher: women earn 86.4% of what men earn. But the percentage of female workers in this occupation is only 18.1%.