MarTech published a three-part series that examines how women and other underrepresented groups in tech can be best served by using marketing strategies designed to reach everyone in the tech sector. Kety Maria Esquivel, VP of Marketing and Communications, discusses how AnitaB.org is using thoughtful marketing practices to incite a movement to achieve intersectional gender equity in the global technical workforce by 2025.
The articles cover topics from creating a DEI playbook for marketing teams and Kety’s journey from political activist to tech, to how AnitaB.org/365 programs empower women and underrepresented communities in technical fields and marketing’s role in hosting diverse tech conferences without gender bias.
According to the World Economic Forum’s annual Global Gender Gap Report, 2018, it will take 108 years until the global gender gap is closed. Kety isn’t about to wait that long to see intersectional gender equity in tech arrive. Working with the marketing and communications team at AnitaB.org, Kety is using a variety of strategies, tools, and methods to promote intersectional gender equity in tech by 2025.
As a longtime advocate of diversity, equity, and inclusion, Kety shares her journey into technology and explains how she plans to overcome challenges and prepare for the opportunities in the work that lies ahead of her. Women, especially women of color, are underrepresented in the industry, with Latinas making up only 2% of the workforce. Dedicated to promoting intersectional women in tech, Kety joined AnitaB.org in 2019 to help the organization reach its goal of intersectional gender equity in tech by 2025. Kety is employing her marketing expertise and passion for social change to further outreach, build communities, and provide support for underrepresented groups in tech.
Tech conferences don’t have a history of being inclusive or supportive spaces for women. In the final installment in the series, Kety explores ways that marketing strategies can be used to create welcoming and engaging conference environments that are inviting to all attendees, regardless of how or if they identify with gender.
To increase our own diversity at events, AnitaB.org offers Grace Hopper Celebration Scholarships and Complimentary Registrations. Please share these opportunities with your networks:
- GHC Scholars Program for Students and Faculty
- GHC Women in Boot Camp Scholarship
- GHC Women of Color in Technology Complimentary Registration
Check out the overview webpage to learn about all three opportunities.