About IDEA

With recent global and national events bringing DEI starkly into the mainstream, companies have an opportunity to make DEI a reality in everything they do. However, it can be challenging to identify priorities in this area, keep those priorities on the organizational agenda, and implement sustainable change.

That’s where IDEA can help, by identifying and guiding you towards realistic ways you can embed your DEI work into your company’s core business areas.

How It Works

Using your most recent Top Companies results, we help you identify an area of focus for assessment.
We conduct a deep-dive DEI assessment of the area of focus, using our comprehensive best practice framework.
Once the assessment is complete, we provide you with detailed feedback and work with you to develop an implementation plan.*


* We can also partner with you as you take the implementation plan forward. Please note that implementation support is offered as an add-on service, for an additional fee.

The IDEA Difference

With IDEA, we’ll work with you to develop DEI solutions that are transformational, sustainable and cost-effective. Here are some of IDEA’s key features:

  • Collaboration – from identifying your area of focus to developing customized solutions, we’re with you every step of the way.
  • Context – we’ll make sure our assessment is aligned with your company’s business drivers and broader environment.
  • Comprehensive – we’ll use our proprietary methodology to conduct a thorough DEI assessment of your area of focus, and help you understand where you are.
  • Constructive feedback – we’ll provide you with detailed feedback and recommendations from the assessment, together with a realistic plan for taking things forward.

The Team

IDEA is managed by Corporate DEI Services, part of our Partnership Success team at AnitaB.org. With over 20 years’ DEI experience across different industries and geographies, the team is well-placed to provide you with the tailored advice, guidance and support you need.

More Information

IDEA is open to AnitaB.org Partners and non-Partners who have participated in the Top Companies cycle. For more information, contact your Business Development Executive/Account Manager, or email IDEA@AnitaB.org.