Understanding the Scope of the Event

  • Needs Assessment
    • Purpose statement of the event – why we need this event?
    • Identify the Stakeholder – who has a direct interest in the outcome of the event? Stakeholder categories could be: Sponsoring organizations, Community Supporter, Industry and Academia Leaders, Participants
  • Sponsor Expectations
    • What the Sponsor or sponsoring organization expects to achieve through this event?
  • Preliminary Budget/P&L Development
    • Factor $ impacts: location, venue, date, projected participant numbers, speaker costs. (See Logistics Rules)