Do We Fold or Do We Fight –
A CEO’s Lessons from One of Her Earliest Setbacks

B The Way Forward Podcast Episode

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Shellye Archambeau shares powerful insights from her leadership journey navigating significant setbacks and uncertainty. Early in her career, she experienced the disappointment of a major IBM sales deal falling through, which was a moment that taught her the importance of close communication with key stakeholders and the value of learning from failure rather than being defeated by it.  

Later, as she led her own company through the financial crisis of 2009, Shellye faced the acute pressure of near insolvency. Despite the stress and uncertainty of sometimes not knowing if payroll could be met, she stayed calm, visible, and transparent with her team. Her leadership focused on inspiring trust, overcommunicating without false optimism, and encouraging collective focus on what could be controlled. Shellye emphasizes that leadership in tough times requires not retreating into isolation but stepping forward boldly, as people take cues not only from words but from a leader’s presence and demeanor. 

Throughout the conversation, Shellye also highlights the importance of self-awareness and continuous introspection in leadership and personal growth. By rigorously examining motivations, responses, and outcomes, leaders can evolve and maintain clarity even amid adversity. She encourages leaders to define their own standards for success, hold themselves accountable to their strengths, and let go of external judgments.  

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Our guests contribute to this podcast in their personal capacity. The views expressed in this interview are their own and do not necessarily represent the views of Anita Borg Institute for Women and Technology or its employees (“AnitaB.org”). AnitaB.org is not responsible for and does not verify the accuracy of the information provided in the podcast series. The primary purpose of this podcast is to educate and inform. This podcast series does not constitute legal or other professional advice or services.