Although tech leaders have condemned recent events like the white supremacists protests in Charlottesville, few are actively standing up against racism and bigotry. It is essential that these leaders start taking further action to promote social justice, as Brenda Darden Wilkerson, President and CEO of AnitaB.org, argues in her recent Mashable column. Research shows that a senior leader’s actions can influence consumers and political opinion, creating a strong ripple effect. Executive activism even increases retention and recruitment within that CEO’s company, as both current and potential employees feel more connected to the company’s mission.
“An executive’s actions against racism shouldn’t begin and end with mild condemnations,” writes Brenda. “It’s time for industry leaders to step out from behind the safety of open letters and move into the realm of true social justice.”